#technology #business #freedom #privacy #non-discrimination
Creating Value in Digital Business With Fundamental Human Rights
WELCOME!
I am Jan Trzaskowski, law professor with a focus on marketing, technology, privacy and psychology, and author of the important and successful book Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing [as well as many other books, chapters and articles].
This website is dedicated to my research focus on ‘how fundamental (human) rights can create value in data-driven organisations that rely on artificial intelligence’. This research elaborates on the personal, social and societal externalities identified in previous research to suggest how this can guide businesses in their legitimate pursuit of profits in a landscape of ambiguous legal and ethical standards.
Speaking engagements
I have spoken at top universities and major professional events around the world (see recent talks), and I am always thrilled to share my research and honoured by listeners availing their most precious resources (time and attention) to learn about my research.
Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing
Your Privacy Is Important to Us! explores the application of EU consumer law—including data protection law and other fundamental rights—to data-driven business models that infringe on human agency, social cohesion and democratic debate. It suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.
The book elucidates the potential for cross-fertilisation between data protection law and marketing law, and it demonstrates how the protection of human dignity, privacy and non-discrimination may corroborate these legal disciplines.
It is argued that ‘paying with personal data’ is a misleading framing when, in fact, we pay with attention and agency—which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, which is a prerequisite for user empowerment.
The aim is to inform and amplify ongoing debates by providing a coherent framing of data-driven marketing in the context of law, psychology, technology and society.
30 November 2021 | 352 pages hardcover | ISBN: 978-87-420-0042-7
More information here: www.ypii.eu/.
About the author
Jan Trzaskowski, PhD, is Law Professor at Aalborg University and Copenhagen Business School and author of the important and successful book Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing [as well as many other books, chapters and articles].
Since the mid-1990s, he has dealt with legal and regulatory aspects of information technology, and his research focuses on the protection of consumers and fundamental rights, including privacy. He has a keen interest in human decision-making (psychology and marketing) and the role of persuasive technology. Currently, he focuses on the regulation of AI and data-driven business models, including the role of human dignity (freedom, privacy and non-discrimination) and fundamental rights impact assessments.
He was Head of the Danish delegation negotiating the 2000 E-Commerce Directive, and in his early teens, he wrote Commodore 64 assembly language routines that were published in Danish computer magazine IC RUN.
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Jan Trzaskowski | legalriskmanagement.com